#nextmpl

GroupM presents NextM – the biggest marketing and technology event in Europe now in Poland!

December 5th, 2019

NextM Warsaw is the event experience that will challenge the way you think about marketing and communication breaking the outline of marketing conferences as you know it.

On one stage – world leading speakers, controversial and ground breaking ideas powerful dose of inspiration

In Tech garden – products, technologies and marketing practicians.

The future of marketing starts today.

Speakers

Galit Ariel

The founder & creative director of WondARlands.

Dr. Kate Stone

The founder of Novalia laboratories

Andrew Keen

Author

Dr. Tu-Lam Pham

The founder of IQ

Oobah Butler

Writer & filmmaker, Vice

Chris Dancy

The most connected man

Bob Hoffman

CEO Type A Group

Aral Balkan

Activist, designer and developer

Participation in the event available with invitation and after registration.

Event Program

  • Check-in

    Thursday, 08:00 - 09:00 1h Tech Garden

  • Welcome NextM 2019 Poland

    Thursday, 09:00 - 09:30 30'

  • Aral Balkan “Small Technology: the antidote to Big Tech”

    Thursday, 09:30 - 10:15 45' Main Stage

  • Oobah Butler “How to bullsh*t your way to number 1”

    Thursday, 10:15 - 10:55 40' Main Stage

  • Coffee Break

    Thursday, 10:55 - 11:15 20' Tech Garden

  • Galit Ariel “The Theater of Space: Content Creation in an Augmented World”

    Thursday, 11:15 - 12:00 45' Main Stage

  • Chris Dancy “Don’t Unplug”

    Thursday, 12:00 - 12:45 45' Main Stage

  • Lunch Break

    Thursday, 12:45 - 13:45 1h Tech Garden

  • Welcome back

    Thursday, 13:45 - 13:50 5' Main Stage

  • Dr Kate Stone “Designing for a connected world”

    Thursday, 13:50 - 14:35 45' Main Stage

  • Dr Tu-Lam Pham “Is China the new Silicon Valley?”

    Thursday, 14:35 - 15:20 45' Main Stage

  • Coffee Break

    Thursday, 15:20 - 15:35 15' Tech Garden

  • Bob Hoffman “The Pretenders: Advertising’s Decade of Delusion”

    Thursday, 15:35 - 16:15 40' Main Stage

  • Andrew Keen “How To Fix The Future?”

    Thursday, 16:15 - 16:55 40' Main Stage

  • Recap of the day

    Thursday, 16:55 - 17:05 10' Main Stage

  • Socializing & Tech Garden Hangout

    Thursday, 17:00 - 18:00 1h Tech Garden

TECH GARDEN @ NEXTM

  • CoPilot
    CoPilot
  • Smart mirror
    Smart mirror
  • Image recognition
    Image recognition
  • E-Sport
    E-Sport
  • Social Streaming
    Social Streaming
  • Geoanalytics
    Geoanalytics
  • VR Gym
    VR Gym
  • AR effects in social media
    AR effects in social media
  • E-Retail
    E-Retail
  • BigData for FMCG brands
    BigData for FMCG brands
  • Payment in banner ad
    Payment in banner ad
  • Social proof of equity
    Social proof of equity
  • Advertising Uber
    Advertising Uber

Partners

Content Partner

Content
Partner

Media partner

Platinum

Gold

Technological

Warszawskie Centrum
EXPO XXI

Hall H4
ul. Prądzyńskiego 12/14

Organizer

GroupM

NextM Warsaw – the biggest marketing and technology event in Europe now in Poland!


Galit is a TechnoFuturist and an immersive space explorer. She is passionate about a future that will integrate technology into our everyday lives, but not control it. She explores the wild and imaginative side of immersive technologies, but also their impact on our cultures, behaviors and ethical issues related to them. Galit is considered a thought leader within the field of immersive tech, delivering notable talks, workshops and seminars exploring the topic. From TED to SXSW, FifteenSeonds, Slush Tokyo and BELL Labs, her insight is sought-after across the globe.


Bloomberg has predicted that Dr Kate Stone is going to shake up the world as we know it – in short, she’s a game changer. She founded the award winning lab Novalia to explore the space where traditional print and conventional electronics converge. Some people expect the future to look like the film Minority Report, but Dr Kate Stone believes the opposite – she wants to infuse our current analogue world with electronics so that everything looks like it always has…except that it can come alive through interaction. Imagine a world where teenager’s bedroom poster comes to life with the launch of a new album, or a note book that actually plays musical notes? This is the world Dr Kate Stone is creating – by adding “digital soul” to everyday flat surfaces that we take for granted.


Andrew Keen is one of the world’s best known and controversial commentators on the digital revolution. Historian and futurist. He is the author of four books: Cult of the AmateurDigital Vertigo, international hit The Internet Is Not The Answer, and his latest book How To Fix The Future. Published in February 2018, How to Fix the Future . Producer of the Keen On Democracy podcast and How To Fix Democracy video series. Andrew Keen is Executive Director of the Sillicon Valley innovation salon FutureCast and an acclaimed public speaker around the world. He is the host of “Keen On” show, a popular TechCrunch chat show, and was named one of the “100 Most Connected Man” in 2015 by GQ magazine.

Dr. Tu-Lam Pham is an international expert on social media and e-commerce.
Whether it‘s about the behavior of millennials or Gen Z, new retail, influencer commerce, direct to consumer (DTC) brands, E-Sports, Tik Tok or podcasting, whether it‘s happening in Europe, the U.S. or China: Tu-Lam always knows what the next big consumer and media trends will be and how they will affect your industry. He‘s an international keynote speaker, a podcaster and he has a very popular channel on LinkedIn, where his daily videos about the latest digital trends have received millions of views. He is also the founder of Digital IQ, a consulting and training firm that helps international brands, media companies and fast-growing start-ups to understand and benefit from the latest trends in social media and e-commerce.

Oobah Butler is an award-winning filmmaker, writer and speaker. In 2018 alone, he made three films that were viral sensations, tallying up almost 160m views to-date. His debut book ‘How To Bullsh*t Your Way To Number 1’ recently became a #1 best-seller on USA. For the most part, his work uses comedy and absurdity to comment on the modern era. For example, after releasing his film and article in which he made the shed he lives in TripAdvisor’s top-rated restaurant in London, Oobah dominated headlines globally in the climate of ‘fake news’, being interviewed on television stations all over the world. Singaporean parliament used his work as an example to inform new laws on fake news; The Washington Post penned a feature about his work. The likes of The Guardian and The New Yorker referenced it as a critique of online reviewing culture, while it was endorsed by the likes of NOMA chef Rene Redzepi and Observer food critic Jay Rayner.


Featured on Showtime’s Dark Net, the cover of Businessweek, interviewed by the Wall Street Journal, NPR, the BBC, Fox News and Wired. Purveyour of TED talks. Subject of TED talks. Chris Dancy is touted as “the Most Connected Human on Earth,” a pioneer, in healthcare technology. He utilizes up to 700 sensors, devices, applications, and services to track, analyze, and optimize his life–from his calorie intake to his spiritual well-being.

Author of four Amazon #1 selling books about advertising and one of the most sought-after international speakers on advertising and marketing. A voice of reason in our increasingly crazy world of advertising. One of his books, “BadMen: How Advertising Went From A Minor Annoyance To A Major Menace” exposed many of the dangerous data abuse practices that are now making international headlines. It was selected Best of Marketing 2017“. He is creator of the popular “The Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider.
Bob’s commentary has appeared in the BBC World Service, The Wall Street Journal, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

Activist, designer and developer. The founder of Small Technology Foundation, an independent two-person not-for-profit based in Ireland. He advocates for and builds small technology to protect personhood and democracy in the digital network age. Aral’s work protects fundamental freedoms, human rights and democracy by creating independent consumer technologies that “don’t spy on you”.

CoPilot

Xaxis – the programmatic arm of GroupM helps brands achieve the outcomes they value from their digital media investment. One of our key ways of helping brands achieve this is through our proprietary artificial intelligence programme Copilot. Come visit us in the Tech Garden for a personal demo on how Copilot allows brands to optimise intelligently, designing unique solutions such as customized code for the metrics you value, and constantly checks itself to shift delivery and improve performance. Why not come take a look?

 

Smart mirror

„Mirror mirror on the wall who has the best ad of them all ?”… Find out whether the technology recognizes your age and gender, and several features that are designated for broadcasting relevant video ad on the silver screen.

Image recognition


It is a spectacular solution for marketers. Just try brand new technologies that allow to place ads according to specific elements from viewed photos. It is worth to see how impressive the accuracy of this data is!

E-Sport

Became a very popular topic even for the largest TV stations. At [m]spark TechGarden there will be an unique opportunity to meet and face Jakub “Qln” Romanowski, one of the best professional gamer and streamer in Poland. This is the best way to find out what is the marketing potential of e-sport industry.

Social Streaming

Live streaming is the next stage in the evolution of social media, the transition from static photos to sharing important moments by video transmission for friends. We will test a tool that allows anyone to join the stream – just click the link provided.

Geoanalytics

A spectacular BigData solution that presents a lot of demographic and traffic data on the map [at the level of individual buildings]. It’s changing the style of planning and reporting campaigns for the Retail and FMCG industries. Because it gives the opportunity to build consumer behavior models based on visited locations. What’s more – there is opportunity to measure increase footfall in POS after online campaign.

VR Gym

Effective example of combining technology and sport with elements of gamification. Brain is incentivised through a radical change of scenery and body is stimulated by a special EMS vest that provides muscle electrostimulation. Interesting usecase for sport and OTC brands.

AR effects in social media

You probably know many various interesting masks using Augmented Reality, available in Facebook Messenger. Since a few months they can be used for commercial purposes. Their main advantage is the real personalization of the message and a significant increase in information capacity. Engage users for a long time, especially after synchronization with the chatbot.

E-Retail

Bricks-and-mortar retail is rapidly adapting modern technologies to points of sale. Screens that recognize who faces them and show an incentivized message for purchase. Shelves that offer complementary products, or electronic labels that facilitate price management and display product reviews from the e-store. But these “gadgets” are useless without powerful analytics behind them.

BigData for FMCG brands

FMCG brands usually do not have direct relationships with consumers due to the dominant sales through retail networks. This significantly limits the possibility of obtaining valuable data about users of manufactured products. Is there a solution that can change this state of affairs? You’ll find out on the 5th of December.

Payment in banner ad

Poland is European leader of modern payment systems, so we couldn’t missed innovation in this area. Shortening the conversion path in purchase process is a perennial challenge for marketers – now you can pay for the product in an advertising banner. This solution is not limited only for e-commerce, also brick-and-mortar retail can use it to collect pre-orders.

Social proof of equity

People usually follow the behavior of others. How to use this mechanism to increase conversion on your website? An interesting proposition for e-stores, but also companies that collect sales leads through contact forms.

Advertising Uber

Innovations in Out Of Home advertising. Uber made each of us can earn. From now also thanks to advertisement on your private vehicle. Just register and wait for the cooperation offer at an attractive rate. The USP of the offer is settlement model – the panel presents the number of contacts generated in the real-time.